Year
2025
Client
Uruk
Category
Brand Strategy
Product Duration
4 - 8 Weeks
Research for Uruk began by tracing the roots of one of humanity’s greatest milestones—the birth of writing. We immersed ourselves in the heritage of Mesopotamia, studying cuneiform inscriptions, cultural patterns, and the symbolic depth of the ancient city of Uruk. This phase was about more than collecting data; it was about uncovering how the first signs of civilization could inspire a modern identity. By blending historical research with creative exploration, we laid the foundation for a brand that feels both timeless and visionary.
Design plays a crucial role in shaping perceptions and creating memorable experiences. A well-crafted design not only communicates ideas effectively but also evokes emotions, captures attention, and builds trust. From striking visuals to thoughtful layouts, every element of design contributes to telling a unique story.
The design of Uruk draws directly from the origins of civilization. Inspired by the world’s first written language—cuneiform—we crafted a visual identity that carries both weight and meaning. Each symbol, line, and form was treated as more than decoration; it became a bridge between ancient Mesopotamian heritage and modern design language. The result is a brand that feels carved in history yet alive in the present—bold, timeless, and cinematic.
The concept of Uruk is rooted in the rebirth of origins. We turned to Mesopotamia, the cradle of civilization, and reimagined the first written signs—the cuneiform—as a design language for today. The idea was not only to reference history, but to engrave it once again, transforming heritage into a living identity. Uruk’s concept bridges the timeless with the contemporary: ancient symbols reborn as bold, modern forms that speak to vision, creativity, and cultural pride.
